New York CNN —The most famous – and arguably the best – Super Bowl ad in history, the Apple “1984” ad, was nearly killed by the company for whom it was made. But Apple’s board of directors hated the 1984 ad, according to some of the ad executives who worked on the campaign. They hated it so much, in fact, that they ordered the agency that made it, Chiat/Day, to sell off the time they had already purchased on that year’s Super Bowl, rather than run the ad. He said it also changed the way that companies thought about Super Bowl ads in the 40 years since it aired. Chiat/Day, the agency that created the ad people are still talking about 40 years later, was fired by Apple soon afterward.

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Persons: ”, ’, it’s, Lee Clow, Steve Jobs, Steve, ‘, ’ ” Clow, “, Jobs, John Scully, ” Clow, ” Apple, Clow, Frazer Harrison, Marcus Collins, ’ ”, Ridley Scott, Scott, Scully Organizations: New, New York CNN, Apple, Apple Computer, Global, Getty, University of Michigan, Super, Pepsico Locations: New York