Web3 technologies, like extended reality and crypto, allow Chipotle to offer more rewarding and innovative loyalty programs. The current bear market in crypto and web3 has been a good thing for customer experiences. Once the goal is clear, this will guide which web3 technologies and strategies can form the right solution. It's a promising new technology that has the potential to revolutionize the way businesses interact with customers. Crucially, web3 isn't a "nice-to-have": It's something all businesses need to adopt to thrive in the future.

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Persons: web3, John Rolston, Web3, Rolston, Chipotle, We're, Matthew Blumenfeld, " Blumenfeld, Katie Forrest, Forrest, It's Organizations: Gen, Insider Studios Locations: cryptocurrency, web3