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Sotheby’s has scored big off of Tom Brady. The auction house held its “GOAT Collection” sale on Tuesday night, selling all 41 items offered for a total of $9 million. Brady’s rare yellow gold Rolex Daytona Paul Newman "John Player Special" from 1969 sold for $1.1 million, making it the top-selling item in the auction. The Rolex worn by Tom Brady during the 2023 season. The auction house says of the 800 people registered to participate in Tuesday’s auction, 34% were new customers and 40% were under the age of 40.
Persons: Sotheby’s, Tom Brady, Paul Newman, John, Brady, Robert Kraft, , Brahm Wachter, “ I’ve, ” Brady Organizations: Gillette, Super Bowl, Patriots Hall of Fame, University of Michigan
Tom Brady's Rolex worn during his 2023 season. Sotheby's (L) | Reuters (R)Sotheby's has scored big off of Tom Brady. The auction house held its "GOAT Collection" sale on Tuesday night, selling all 41 items offered for a total of $9 million. Brady's rare yellow gold Rolex Daytona Paul Newman 'John Player Special' from 1969 sold for $1.1 million, making it the top-selling item in the auction. Tom Brady's University of Michigan jersey worn during his final college game.
Persons: Tom Brady's, Sotheby's, Tom Brady, Paul Newman, John Player, Brady, Robert Kraft, FOXBOROUGH, Fred Kfoury, Brady's Organizations: Reuters, Gillette, Super Bowl, Patriots Hall of Fame, New England Patriots, Philadelphia Eagles, Getty, University of Michigan, Brady's University of Michigan Locations: Foxborough , Massachusetts
Tom Brady auctioned 21 pieces from his luxury watch collection at Sotheby's on Tuesday. His watch collection, which fetched $4.6 million, included pieces from Rolex and Audemars Piguet. AdvertisementSeven-time Super Bowl champion Tom Brady is passionate about more than just football — he also has an extensive luxury watch collection. AdvertisementThe luxury watch industry has experienced major fluctuations in recent years. In June 2024, for example, Sotheby's auctioned 11 watches from Sylvester Stallone's personal collection, including his Patek Philippe Grandmaster Chime which sold for $5.4 million.
Persons: Tom Brady, Audemars, Paul Newman, John Player, , ProBowler, Robertino Altieri, Altieri, Sotheby's, Sylvester Stallone's, Philippe Grandmaster, Brady Organizations: Rolex, Business, University of Michigan Locations: Sotheby's
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