Target 's goal this holiday season: be more like Walmart .
The retailer's leaders said customers will see thousands of gift ideas under $25, store displays that highlight affordability and low-priced Thanksgiving ingredients.
The company's executive team used the word "value" 17 times.
Target has struggled to improve sales as shoppers focus more on essentials while being choosier when buying clothing, electronics and more.
Going into the holiday season, nearly two-thirds of those displays meet that standard.
Persons:
Kendra Scott, Christina Hennington, Hennington, John Mulligan
Organizations:
Walmart, Target
Locations:
Minneapolis