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Uber Eats has cut 8,000 virtual brands from its app. Uber Eats' virtual-brand policies come a year after Insider reported that DoorDash and Grubhub were cracking down on virtual brands. It also must be 60% different from any other virtual restaurant operating from that same physical location, Uber Eats said. At the start of the year, Park had 10 Asian-themed virtual brands listed on Uber Eats, DoorDash, and Grubhub. He said Uber Eats booted eight of his virtual restaurants from the app during the March purge.
Persons: DoorDash, Uber, John Mullenholz, DoorDash hasn't, Joon, MrBeast, Burger, Dave Kotinsky MrBeast Burger, Mullenholz, Jimmy Donaldson, Mariah Carey, it's, Meredith Sandland Organizations: Service, Dining Locations: Wall, Silicon, Washington
Uber Eats has new rules for delivery-only brands on its app, the Wall Street Journal reported. Those restaurants represent about 13% of all virtual brands on Uber Eats, according to the Journal. Uber Eats offers food from roughly 40,000 virtual brands, up from 10,000 in 2021, according to the Journal. Some restaurants, such as Denny's, use virtual brands to offer items that aren't on the menu at their physical restaurants. Uber Eat's new requirements are part of a broader set of rules for virtual brands that the company plans to roll out this week, Uber told Insider.
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