Frances Townsend recently joined Shein as a senior adviser on a six-month consulting contract.
Photo: John Lamparski/Getty Images for Concordia SummitShein, known for its ultra-affordable clothes shipped from China, is enlisting top Western executives in its quest to go truly global.
The China-founded retailer, which has become increasingly entangled in Beijing-Washington friction, has started making some of its products outside China and forged partnerships with Western brands.
Now it is globalizing its leadership ranks as it looks to establish itself in its biggest markets, especially the U.S.
Persons:
Frances Townsend, John Lamparski
Organizations:
Concordia Summit, Western
Locations:
China, Beijing, Washington, U.S