Trump’s campaign also expects to draw huge, raucous crowds, and command outsized media attention – which would pay dividends across the political map. It’s the same reason Trump’s campaign has had the former president sit down with popular YouTube streamers and podcasters. Harris’ campaign has employed a similar strategy in recent weeks, targeting specific groups of voters with her appearances on podcasts and other interviews. Coachella rallyTrump’s rally Saturday at the Calhoun Ranch in the Coachella Valley drew criticism from a number of local officials. Still, the main strategic purpose of those trips is to hit Democrats on issues Trump’s campaign sees as its strongest, including crime and border security.

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