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☆ Meta is about to open up the generative AI floodgates for advertisers with new tools
  + stars: | 2024-05-07 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Read previewMeta is giving advertisers more generative AI tools. Meta's AI can create full image variations — though advertisers need to feed an image to Meta to create an ad. AdvertisementMeta said that it has started rolling out the generative AI features and they will be available globally to all advertisers by the end of the year. "What we are hearing from advertisers is that these generative AI tools are saving time and resources while increasing productivity," he said. Alvin Bowles, VP of Meta's global business group, said that Meta is working with agencies and brands to educate them on how to use generative AI tools to make their jobs more efficient.
Persons: —, Meta, John Hegeman, Hegeman, Max, Alvin Bowles Organizations: Service, Business, Meta
☆ How Meta is fighting off Apple's best shot and saving its ad business
  + stars: | 2023-05-11 | by ( Lauren Johnson | Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Meta's AI tools has helped save its ad business, after Apple rolled out its ATT privacy feature. These AI tools have helped Meta regain the trust of some advertisers after ad performance declined. Knowing it would lose the user signals that made its ads business so lucrative, Meta heavily invested in artificial intelligence. "Meta's advantage in AI is its advantage in training data," said Adam Heimlich, CEO of Chalice Custom Algorithms. "Every advertiser who places a Meta tag on their site or app is contributing to Meta's advantage by contributing data.
☆ Senior Meta ads exec departs amid efficiency drive
  + stars: | 2023-03-22 | by ( Katie Paul | ) www.reuters.com   time to read: +3 min
"I made this decision slowly (over the last 2+ years) and then all of a sudden," he wrote. A Meta spokesperson confirmed Levy's departure and said business messaging would remain a strategic priority and area of investment for the company this year. The business messaging project he heads has been flagged by Zuckerberg for growth potential, although he was replaced last year as overall head of ad and business products. Previously, Levy ran Meta's ads and business products division, now called Monetization. Another ads VP on the sales side, Michelle Klein, also announced this week that she was leaving.
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