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☆ Vuori is on a global growth journey & have 'a lot of room left' in the U.S., says CEO Joe Kudla
▼ + stars: | 2024-11-11 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailVuori is on a global growth journey & have 'a lot of room left' in the U.S., says CEO Joe KudlaJoe Kudla, Vuori CEO, joins CNBC's Courtney Reagan on 'Power Lunch' to discuss whether the brand is considering an IPO, expansion plans, and more.

Persons: Joe Kudla Joe Kudla, CNBC's Courtney Reagan Locations: U.S

☆ I went to Vuori's first New York store, and I don't get the hype
▼ + stars: | 2023-10-14 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +2 min

I visited the Vuori store in New York City. Vuori landed $400 million in funding from SoftBank, valuing the company at $4 billion. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In 2021, the direct-to-consumer company landed $400 million in funding from SoftBank, valuing the company at $4 billion. I visited Vuori's SoHo location in New York City to see what's so special about the brand.

Persons: —, Joe Kudla, TikTokers Organizations: Service, Bloomberg Locations: New York City, Carlsbad , California, China, Canada, Australia, Japan

☆ This CEO's first 2 side hustle attempts failed—now his third business is worth $4 billion
▼ + stars: | 2023-03-23 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

Look at Joe Kudla, the 45-year-old CEO and founder of Encinitas, California-based Vuori, a fast-growing athletic apparel startup most recently valued at $4 billion in 2021. When Kudla launched Vuori in 2014, he'd already tried and failed to get two other apparel brands off the ground. One was a contemporary women's apparel brand called Sammy Jo. The other was a T-shirt startup he'd also called Vuori, the Finnish word for "mountain." Launching the current version of Vuori as a side hustle wouldn't have worked for two reasons, he says.

☆ This CEO burned through $700,000 with a simple mistake—how he fixed it to build a $4 billion powerhouse
▼ + stars: | 2023-03-20 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

After raising $700,000 in a "friends and family" funding round, Vuori put its products in local yoga studios and fitness centers. "We were left with few options, and we were running out of money very fast," Kudla says. CNBC Make It: What were you thinking and feeling when it looked like Vuori might run out of money? We didn't have a lot of time on our hands, and we didn't have a lot of money. It's hard, because I think a lot of entrepreneurs have a kind of distortion reality field.

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