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Discovery's TNT is dangerously close to being left out of the NBA's next TV deal after rival NBC made a massive offer, according to a recent report from The Wall Street Journal.
A source familiar with the negotiations told Business Insider that a deal hasn't been finalized and offers are always changing.
Still, it's not clear that paying an average of $2.5 billion a year for NBA rights will be profitable.
AdvertisementJoe Bonner, a media analyst at Argus Research, has been under the assumption that WBD can and will retain NBA rights even though its cable-TV revenue is steadily shrinking.
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—, hasn't, NBA hasn't, Craig Moffett, Peacock, Moffett, it's, Joe Bonner, Bonner
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Service, Warner Bros, TNT, NBC, Wall Street Journal, Business, NBA, ESPN, Amazon, Puck, Comcast, Argus Research