At Google's Made on YouTube event on Monday, the product roadmap was clear: AI, AI, and more AI.
But as AI tools become even more integrated into YouTube, one has to wonder: Will AI content ultimately overtake human content on the app, and does YouTube worry about that?
That said, the company isn't opposed to allowing AI content to proliferate across the platform, Voolich said.
Some influencers such as MrBeast and Dude Perfect are testing out AI tools as a means to work more efficiently.
"YouTube very much puts its partners first," Voolich said, describing a group that includes music artists, video creators, and other creatives.
Persons:
D4vd, Joe Ando, Johanna Voolich, Voolich, It's, it's
Organizations:
Service, YouTube, Google, Business
Locations:
ideation