A report by the market research company shows net trust dropped 12 percentage points among U.S. adults from December 2023 to January 2024. Net trust represents the share of people who say they trust a brand minus those who say they don’t. Zoom In Icon Arrows pointing outwardsBoeing has not yet replied to CNBC’s request for comment. Zoom In Icon Arrows pointing outwardsAmericans typically show greater net trust in its homegrown Boeing brand than in the European-based Airbus, its largest competitor. “Expect Boeing’s net trust metrics to tick down a bit more, especially as the brand’s name remains in the headlines, but not to the extent that we saw in March 2019,” she said.

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Persons: Joanna Piacenza, “, Max, Stanley Deal, ” Organizations: Morning, Boeing, Max, Alaska Airlines, United Airlines, Lion, Ethiopian Airlines, Airbus Locations: Piacenza, Alaska