Qu Jing, executive at the Chinese firm, posted several videos online encouraging extreme work.
In one video, she claimed she could destroy the careers of employees who failed to comply.
In one video, reported by the FT, the Baidu PR executive said she expected employees to be prepared to travel for 50 consecutive days of business with her.
In a post on WeChat, Baidu PR lead Qu acknowledged the criticism leveled at her, writing: "I deeply reflect on and humbly accept them."
The system expected workers to put in toil from 9 a.m. to 9 p.m., six days a week.
Persons:
Qu Jing, —, Qu, Jack Ma —, Elon Musk
Organizations:
Service, Baidu, FT, Weibo, Twitter, Economic, CNN
Locations:
Beijing, China