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☆ Sexual misconduct allegations directed at former MrBeast collaborator are baseless, law firm probe finds
▼ + stars: | 2024-11-01 | by ( Https | Media-Cldnry.S-Nbcnews.Com Image Upload Newscms Chloe_Melas.Jpg | Chloe Melas | ) www.nbcnews.com time to read: +5 min

A third-party legal probe into Jimmy Donaldson’s MrBeast LLC found that allegations of sexual misconduct directed at the top YouTube creator’s company were baseless. In a social media post Friday, Donaldson wrote on X that an investigation into allegations regarding his company had concluded. But the law firm wrote in its assessment that “allegations of sexual misconduct (e.g., pedophilia, grooming, child pornography, etc.) In a post on X, LavaGS said private investigators reviewed all the DMs and interactions between them and Tyson. "It was incredibly difficult having my name thrown around in a public forum without being given the opportunity to share the truth," LavaGS wrote Friday.

Persons: Jimmy Donaldson’s MrBeast, Quinn Emanuel Urquhart, Sullivan, Ava Kris Tyson, ” Tyson, Tyson, Donaldson, ” Quinn Emanuel, Discords, WhatsApps, “, ”, LavaGS, ” Donaldson, Kai Cenat, Logan Paul, Bella Poarch, Quinn Emanuel Organizations: YouTube, NBC News, Games, Company, Forbes, Amazon Studios

A recent court filing included six decks MrBeast's team made to pitch brands like GM, Ford, and LG. As in most media pitches, MrBeast's team focused on his audience demographics, scale, and splashy content to woo brands. In each deck, MrBeast's team shared metrics like subscriber and follower counts, monthly views, and unique viewers to showcase the scale of his YouTube empire. Advertisement"The Next Generation Is Not Watching TV," the MrBeast team wrote in many of the pitches. Keep reading for more details from MrBeast's pitch deck for General Motors, dated February 2023.

Persons: —, Burger, MrBeast, Jimmy Donaldson, Jeffrey Housenbold, Mario, Donaldson, he'll Organizations: GM, Ford, LG, Service, General Motors, Walmart, Mario Bros, Verizon, Amazon's, Entertainment Locations: CarMax, Hollywood

Online content creators, they say, often fail to ensure the same basic standards for treating cast and crew that more traditional entertainment sets do. However, as digital productions grow, those who work with or under creators said some could benefit from the structure seen on traditional Hollywood sets. Unlike Hollywood sets, most digital productions do not necessarily rely on union workers. Some believe the digital entertainment space — which includes a wide range of productions, including reality and scripted content — would benefit from union oversight. “Because new [digital] media has got about 15 years, the unions have 100.

Persons: ” MrBeast, Jimmy Donaldson, “, Donaldson, Mair Mulroney, “ I’ve, ”, YouTuber Dhar Mann, Scott Brown, They’ve, ” NABET, Bernie Su, Su, Lizzie Bennet, Emma, YouTubers, ” Su, Mulroney, Dhar, Mann, there’s, ” Mulroney, Neal Mohan, Brown, don’t, they’re, ” Brown Organizations: Amazon Studios, Beast, Hollywood, “ Beast, In Hollywood, Screen, American Federation of Television, Radio Artists, International Alliance, MrBeast, SAG, National Association of Broadcast Employees, Technicians, Guild of Canada, YouTube, Guild of America, VidCon, Rodeo Locations: Las Vegas , Toronto, Panama, In, Toronto

☆ Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy
▼ + stars: | 2024-10-03 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

MrBeast has acquired a startup called Vouch, which aids creators in hiring and job postings. Vouch uses AI for job matching and was backed by VCs like Seven Seven Six and other investors. AdvertisementYouTube's top creator, MrBeast, has expanded his estimated $700 million a year business empire by acquiring the startup Vouch. Pesis brought on Patrick Dudek, also a former Cameo employee, to the Vouch team to help scale the platform. AdvertisementVouch was backed by Seven Seven Six, Liquid 2 Ventures, Shrug Capital, Niche Capital, WorkPlay Ventures, and angel investors including Andreas Klinger and Siqi Chen.

Persons: MrBeast, VCs, —, Marty Pesis, they've, Pesis, Jimmy Donaldson, Donaldson, Safiya Nygaard, Danny Duncan, Goldman Sachs, we're, Kara McCloud, Patrick Dudek, Hayden Hillier, Smith, Andreas Klinger, Siqi Chen Organizations: Service, LinkedIn, YouTube, Business, Stokes Twins, AMP, Cameo, Seven Seven, Shrug, Niche, WorkPlay Ventures

☆ Insider Today: Retirement savings mistakes
▼ + stars: | 2024-09-29 | by ( Matt Turner | ) www.businessinsider.com time to read: +4 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Getty ImagesRetirement savings no-no'sAbout 45% of Americans will run out of money in retirement — even those who invested and diversified. If you're aiming to retire at the standard age of 65, avoid these mistakes so you can keep your golden years golden. AdvertisementThe four biggest retirement mistakes. And with Meta's smart Ray-Ban glasses doing better than expected, the company appears to be winning the glasses wars.

Persons: —, Alberto E, Rodriguez, Jimmy Donaldson, Donaldson, obsessives, techies, Chris Gash, Zers, Saratta, Tom Brady, Jeff Bezos, Natalie Ammari, Mark Zuckerberg, Orion, aren't, Meta, Sam Altman Organizations: Business, Service, MrBeast, Getty, BI, Billionaire, Big Tech Locations: millennials, Florida

A leaked internal guidebook from MrBeast is being passed around the tech world. Tech workers and investors are digging into the YouTuber's views on hiring, managing, and more. Related storiesA hardcore founder who writes like a real personMrBeast's guidebook is the latest "hardcore" corporate document to go viral in the tech world. "Leaked internal emails and memos are religious texts for the tech world," Alder said. Donaldson's casual, unpretentious writing style was a big factor in helping it spread across the tech world, industry insiders told BI.

Persons: —, He's, Jimmy Donaldson, Donaldson, Brian Chesky, Combinator's Paul Graham, Tom Alder, Alder, Jeff Bezos, ByteDance, Donaldson isn't, it's, John McCarus, Steve Jobs, MrBeast, Rachel Roberts Mattox, Mattox, Marc Cohen, Abhishek Sharma Organizations: Tech, Service, Hacker, Big Tech, YouTube, Unbundled, Google Locations: Silicon Valley

☆ A leaked MrBeast handbook reveals the YouTube titan's 'secret weapons' for success. Former employees say it wasn't always followed.
▼ + stars: | 2024-09-24 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +7 min

The goal of the document, Donaldson wrote, was to help teach newer staffers the tricks of YouTube that he and his earliest employees mastered through lots of trial and error. Interest in MrBeast's business secrets isn't surprising. "This is not Hollywood and I do not want to be Hollywood," Donaldson wrote. "Every dollar we save allows me to give you guys more stability and hire more people to make your life easier," Donaldson wrote. But, when dealing with people outside MrBeast's company, "never take a No at face value," he wrote.

Persons: —, Jimmy Donaldson, Donaldson, He's, MrBeast, , I've, couldn't, we've, wasn't Organizations: Service, Business, YouTube, Netflix, Hulu, Employees Locations: Silicon Valley, Greenville , North Carolina, Hollywood

At least five game show contestants were "shamelessly exploited" and subjected to "unreasonable, unsafe" working conditions on Amazon Prime's "Beast Games,” a California civil action said this week. "Beast Games" has been billed as a reality competition program with $5 million in prize money, according to Amazon which acquired streaming rights to the show. "Defendant production companies and Amazon shamelessly exploited the labor of approximately (redacted) people who served as contestants," according to lawyers representing the plaintiffs. The 50-page complaint also redacted details of how plaintiffs allegedly suffered and broadly suggested that work conditions were unsuitable. There was also "insufficient medical staff to attend to potential and actual injuries during" production, lawyers for the contestants said.

Persons: Jimmy Donaldson, Donaldson Organizations: ”, Court, YouTube, Amazon Locations: California, Los Angeles, Los Angeles County, Canada, Panama

☆ MrBeast’s production company and Amazon are being sued for alleged harassment of contestants on his reality show
▼ + stars: | 2024-09-18 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

It features “over 1,000 contestants, $5,000,000 prize, and many other world records,” the creator MrBeast, whose real name is Jimmy Donaldson, said at the time. The 54-page document describes allegations of players being subjected to “unreasonable, unsafe, and unlawful employment conditions” that led to “several” contestants being hospitalized. Last month, a New York Times report detailed some claims of dangerous conditions from unnamed contestants on the set of the show hosted by the 26-year-old Donaldson. MrBeast nor Amazon immediately responded to CNN’s request for comment about the lawsuit. In recent years, each of his videos easily surpasses 100 million views, and at times has pushed half a billion.

Persons: MrBeast, Jimmy Donaldson, Donaldson, ” Organizations: New, New York CNN, YouTube, Amazon, Amazon Prime, New York Times, Times, Beast, Netflix Locations: New York, Los Angeles, Nevada, Las Vegas

☆ Why MrBeast could face big business problems and become 'BuzzFeed 2.0,' according to a prominent VC
▼ + stars: | 2024-09-12 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

You spot an entrepreneur who built a massive audience on social media by posting attention-grabbing content after studying algorithms and trends. Sounds like YouTube's top creator MrBeast (Jimmy Donaldson), right? It also sounds a bit like BuzzFeed cofounder Jonah Peretti, says Sam Lessin, general partner at the VC firm Slow Ventures. Both built large followings on social media by posting viral, general-interest content, Lessin said. "BuzzFeed was wrong to believe that you could growth hack your way to a valuable audience, and that audience, if it was really big, would be really valuable," Lessin said.

Persons: —, They've, MrBeast, Jimmy Donaldson, Jonah Peretti, Sam Lessin, Lessin, BuzzFeed, it's, It's, He's, Rex Woodbury, they're Organizations: Service, VC, Slow Ventures, Business, YouTube, Facebook

☆ A new AI product being tested by top YouTubers like MrBeast scans a creator's catalog to give them fresh video ideas
▼ + stars: | 2024-09-03 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

Now, it wants to offer them video ideas, too. The feature trains on a creator's catalog in order to generate video ideas that match their style and tone, analyzing previous titles to imitate their typical structure. AdvertisementOf course, the question remains: Do creators really need artificial intelligence to help them come up with video ideas? Related stories"It's very much about helping creators come out on top in the wave of infinite AI content that's coming," Bakaus said. And so ironically, we are building software that uses AI to have creators come out on top of that wave."

Persons: it's, Jimmy Donaldson, Colin, Samir, Paul Bakaus, Bakaus Organizations: Service, YouTube, Meta, YouTubers Locations: Australia, Canada

☆ MrBeast is in a tough spot. But PR experts say an aggressive 'superlawyer' isn't the fix he needs.
▼ + stars: | 2024-08-29 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

DailyMail.com reported that he hired Alex Spiro, a $2,000-an-hour attorney who has represented Alec Baldwin and Elon Musk. He also claimed Donaldson hired a registered sex offender to be part of his crew. Related storiesHiring a 'superlawyer'In that context, he hired Spiro, who has represented Elon Musk, Megan Thee Stallion, and Alec Baldwin. AdvertisementHowever, experts told BI that if Donaldson had enlisted Spiro, it may just add fuel to the fire. Dave Kotinsky/Getty Images for MrBeast BurgerTrust is vitalTrust is hugely important between influencers and their fans, Perkes said.

Persons: —, Jimmy Donaldson —, Donaldson, DailyMail.com, Alex Spiro, Alec Baldwin, Elon Musk, Quinn Emanuel Urquhart, Sullivan, he's, Ava Tyson, Ava, MrBeast, Dawson French, Spiro, Megan Thee, Haddy, Jemal Countess, Laura Perkes, Perkes, Kellie Whitehead, Whitehead, Folivi, it's, Dave Kotinsky, they've, they're, didn't Organizations: Service, Business, YouTube, The New York Times, Daily, Elon, MrBeast Burger Locations: French, New Jersey

☆ MrBeast needs to overhaul his company culture to bounce back, experts say
▼ + stars: | 2024-08-12 | by ( Mikhaila Friel | ) www.businessinsider.com time to read: +6 min

Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. YouTube's biggest creator — whose real name is Jimmy Donaldson — has been embroiled in a series of controversies in recent weeks. AdvertisementA spokesperson for Donaldson told The Times that the shoot "was unfortunately complicated by the CrowdStrike incident, extreme weather and other unexpected logistical and communications issues." What Donaldson needs is a complete overhaul of his company culture. At the time of writing, MrBeast has 308 million subscribers on YouTube, making him the most popular creator on the site.

Persons: —, Jimmy Donaldson —, it's, Donaldson, Mart, Don Arnold, Getty, YouTube megastar, Evan Nierman, Banyan, Nierman, Lucas Botzen, Botzen, MrBeast, didn't, Katya Varbanova Organizations: Service, New York Times, Business, Times, Associated Press, AP, YouTube, Viral

☆ How Amazon's massive TV deal with YouTube's top star turned sour
▼ + stars: | 2024-08-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

"Beast Games" was part of a celebrity-studded slate Amazon presented at its TV upfronts debut in May. Despite being a dominant spender on entertainment content, Prime Video has faced questions about its popularity with viewers. A second Amazon insider said producers were already talking about making a Fyre Fest-like documentary about "Beast Games." Advertisement"All you do is go through worst-case scenarios and work backwards from there," the second Amazon insider said. But Mike Hopkins, SVP of Prime Video and Amazon MGM Studios, is all over the situation, two Amazon insiders said.

Persons: —, Jimmy Donaldson, it's, Jennifer Salke, Jimmy, Salke, Donaldson —, Donaldson, Dave Kotinsky, Burger, Donaldson's, Matthew Hiltzik, couldn't, Puck, Mike Hopkins Organizations: Service, YouTube's, Amazon, Amazon MGM Studios, Business, Beast, New York Times, Times, Prime, Ampere Analysis, Reuters Locations: New Jersey, Vegas

☆ In an oversaturated market for AI companies, these startups have the best shot at surviving
▼ + stars: | 2024-08-07 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

Investors highlighted their portfolio companies and startups they had no financial ties to. Leena Rao, who oversaw the list and leads BI's VCs and startups team, estimated about 80% of the startups included are focused on AI. AdvertisementiStock; BIAs differentiated as AI startups try to be, the market has undeniably become oversaturated. Big Tech reform is coming, but Washington won't be the one doing it. Congress can't or won't act, so people who want Big Tech companies to change their ways are trying to do it through the courts .

Persons: —, Kamala Harris, Tim Walz, Here's, Kimberly White, Chelsea Jia Feng, Leena Rao, BI's, That's, It's, Arindam Sandilya, Paul Dietrick, Oppenheimer, John Stoltzfus, Jenny Chang, Rodriguez, Adam Mosher, Mosher, YouTube's, Jimmy Donaldson, Alyssa Powell, Elon, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Annie Smith, Amanda Yen Organizations: Service, Business, Boldstart Ventures, TechCrunch, Healthcare, Getty, JPMorgan, FX, UBS, BI Prosecutors, Big Tech Locations: Minnesota, we're, Washington, New York, London

☆ The internet's love affair with YouTube's biggest star is showing cracks
▼ + stars: | 2024-08-06 | by ( Amanda Perelli | Lucia Moses | ) www.businessinsider.com time to read: +6 min

YouTube's biggest creator has been embroiled in a string of recent controversies. Donaldson, 26, has generally avoided the controversies that have felled some of his peers during his 12 years online. AdvertisementBut recently, that's begun to change, with fans and video participants speaking out against the star. "It's going to be a mess," said one Amazon insider, who spoke on the condition of anonymity because they were not authorized to speak publicly about the show. Beyond these new controversies, Donaldson has faced further criticism for an old video clip of him making racist and homophobic comments that has recirculated on social media.

Persons: Jimmy Donaldson, . Donaldson, that's, Donaldson, TikTok, Lauren Anderson, Ava Tyson, Tyson, I've, Ava, Jimmy Organizations: Service, YouTube, Business, New York Times, Beast, Amazon, Amazon Prime, AP News, Amazon MGM Studios, MGM Locations: Toronto

☆ Willing to Die for MrBeast (and $5 Million)
▼ + stars: | 2024-08-02 | by ( Madison Malone Kircher | ) www.nytimes.com time to read: +1 min

Better known online as MrBeast, Mr. Donaldson, 26, has made a name for himself as a benevolent YouTube star who has racked up hundreds of millions of subscribers for his provocative brand of philanthropy, like the time he paid for 1,000 people to receive cataract surgery. The resulting eight-minute video was hyperbolically titled “1,000 Blind People See for the First Time.”Extravagant prizes have become his calling card. Usually it comes with a dark twist: Once, he offered a man $10,000 a day for each day he was willing to live in a grocery story without leaving. In his most popular video, “$456,000 Squid Game in Real Life!,” 456 people competed in a game show inspired by the dystopian Netflix drama “Squid Game.” (In the Netflix show, down-and-out contestants play deadly versions of children’s games to win $38 million.) Familiar with MrBeast’s content and with the lengths to which those who appear in his videos must go in order to win, many expected outlandish and even potentially risky challenges.

Persons: Jimmy Donaldson, Donaldson Organizations: Netflix, Amazon MGM, Beast

☆ MrBeast, YouTube star, acknowledges past use of ‘inappropriate language’ as resurfaced clips stir controversy
▼ + stars: | 2024-08-01 | by ( Megan Thomas | ) edition.cnn.com time to read: +2 min

CNN —MrBeast, the incredibly popular YouTuber with a nice-guy reputation, is facing scrutiny for resurfaced racist comments he made years ago online. A spokesperson for MrBeast acknowledged the star used “inappropriate language” in his humor. “When Jimmy was a teenager he acted like many kids and used inappropriate language while trying to be funny,” a spokesperson for Donaldson told CNN in a statement. His videos – some featuring competitions and stunts, others focused on philanthropic work – typically surpass more than 100 million views. CNN has reached out to Prime Video for comment.

Persons: CNN — MrBeast, MrBeast, Jimmy Donaldson, ” Donaldson, Donaldson, Jimmy, ” Organizations: CNN, Games, Amazon

☆ One of MrBeast's oldest friends quit his operation in a scandal. It could hurt him too.
▼ + stars: | 2024-07-25 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Read previewOne of MrBeast's oldest friends quit working with him after allegations were made about her messaging a child. YouTube superstar MrBeast, whose real name is Jimmy Donaldson, has been adept at dodging criticism and controversy in his career. AdvertisementTyson has been accused by several YouTubers of messaging a young fan when he was 13 and Tyson was 20. BI asked Donaldson and Tyson for further comment but did not receive a response. Donaldson posted a statement on the night of July 24, saying he was "disgusted and opposed" to Tyson's behavior and had hired a third-party investigator.

Persons: —, MrBeast, Jimmy Donaldson, Ava Tyson, Tyson, Donaldson, Adrox, Prism42, Ava, I've, Don Arnold, Colleen Ballinger, Miranda, Katya Varbanova, Donaldson hasn't, hasn't, Varbanova Organizations: Service, Business, BI, Getty

☆ MrBeast is prepping us for his presidential run in 2036
▼ + stars: | 2024-07-10 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +1 min

YouTube star MrBeast jokes about running for president. MrBeast says he'd abandon political parties and take a centrist approach to America's problems. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThings have gotten so bad in the 2024 US election cycle that American YouTube celebrity MrBeast is now joking about running for president himself. "If we lower the age to run for president I'll jump in the race," he wrote on X.

Persons: MrBeast, —, Jimmy Donaldson — Organizations: Service, YouTube

☆ Influencer talent firm Night is shutting down its studio that aimed to turn creators into TV and movie stars
▼ + stars: | 2024-07-03 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Talent management firm Night is shutting down its in-house production arm, Night Studios. The company has parted ways with Alex Piper, who served as the head of Night Studios, and Jared Jacobs, who was the vice president of development. Related storiesPiper joined Night Studios in 2022 after serving as YouTube's head of unscripted originals, and Jacobs came on in 2023 from Mark Wahlberg's Unrealistic Ideas. AdvertisementPiper posted to LinkedIn on Wednesday confirming his exit from the company, writing that Night Studios "got shut down." "Most top creators no longer view premium distribution as the ultimate goal," Duchscher wrote in his statement.

Persons: Alex Piper, Jared Jacobs, Reed Duchscher, Piper, Jacobs, Mark Wahlberg's, Duchscher, Jessica, Kai, YouTuber Ryan Trahan, Jimmy Donaldson, Donaldson Organizations: Service, Talent, Studios, Night Studios, Netflix, Amazon

☆ MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
▼ + stars: | 2024-07-03 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

According to an interview with Time magazine in February, MrBeast brings in about $600 million to $700 million a year in revenue. Related storiesBut despite the constant disapproval, MrBeast, aka Jimmy Donaldson, will always come out on top, experts in the creator economy say. Stewart-Harfmann said Donaldson's social circle also influences his perception. Don Arnold/Getty ImagesCorben Sharp, a videographer and influencer content expert, told BI Donaldson's "anything is possible" attitude also wins people over. Madison Breuer, a public relations account executive at Riester Advertising Agency with experience in influencer marketing, told BI Donaldson's videos look like "mini-movies."

Persons: —, Tamara Jawad Shami's, Shami, MrBeast, it's, Critics, He's, Donaldson hasn't, I'm, Jimmy Donaldson, Cristy Stewart, Donaldson, Stewart, Harfmann, Don Arnold, Corben Sharp, Sharp, Madison Breuer, Breuer, Noah Lydiard, Jeff Bezos, Lydiard, YouTuber Organizations: Service, YouTube, Business, Time, OSHA, Occupational Safety, Health Administration, Florida Atlantic University, Getty, Riester Advertising Agency Locations: Sydney

☆ YouTube dominates streaming, forcing media companies to decide whether it's friend or foe
▼ + stars: | 2024-06-26 | by ( Alex Sherman | ) www.cnbc.com time to read: +15 min

But media companies such as Netflix, Disney and Warner Bros. Those competing truths have led media and entertainment companies to concoct a wide array of strategies to combat the growing threat. John Lamparski | Getty ImagesEarlier this year, YouTube Chief Executive Officer Neal Mohan announced that users watch more than 1 billion hours of YouTube content on TV screens each day. Disney has made bespoke YouTube content for its new preschool series "Disney Junior's Ariel," which debuts June 27, to introduce the mermaid character to kids. That's YouTube 2.0."

Persons: Rich Greenfield, it's, Tara Walpert Levy, Nielsen, John Lamparski, Neal Mohan, Michael Nathanson, Kevin Mayer, Disney, Brittany Broski, LightShed's Greenfield, isn't, John Keeble, Mayer, That's, Ariel, Winnie, " Mayer, NBCUniversal, NBCUniversal's, Nathanson, MrBeast, Jimmy Donaldson, Monica Schipper, we've, Broski, David Livingston, incentivizes, Michelle Khare, Gilbert Flores Organizations: Alphabet's YouTube, Hollywood, YouTube, it's, Netflix, Disney, Warner Bros, Getty, Google, Comcast, Media, ExCel, Entertainment, Bloomberg, Amazon, Nickelodeon, HBO, Penske Media Locations: U.S, —, York, Hollywood, London, That's, Los Angeles, Brittany, Anaheim , California, AdSense

☆ 5 creator-economy startups YouTube star MrBeast has invested in, according to court documents
▼ + stars: | 2024-06-25 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

YouTube's top creator, MrBeast, has invested in five creator companies, court filings show. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAside from creating viral content, internet sensation MrBeast has used his earnings to back several creator-economy upstarts. Jimmy Donaldson, known as MrBeast online, is the most-subscribed-to YouTube creator, with 288 million subscribers. A recent court filing confirms for the first time the companies that Donaldson has invested in.

Persons: Donaldson, —, MrBeast, Jimmy Donaldson, He's Organizations: Service, YouTube

☆ MrBeast Doubles Down on Cash Giveaways, Donates $200K for UBI Program
▼ + stars: | 2024-06-25 | by ( Theron Mohamed | ) www.businessinsider.com time to read: +4 min

Read previewMrBeast became the most popular YouTuber on the planet by handing cash to strangers, so it's little wonder he's experimenting with universal basic income, known as UBI. MrBeast also announced a joint fundraiser with GiveDirectly to gather enough cash to give $1,000 to every household in a neighboring village. AdvertisementEarly findings from GiveDirectly's trial suggest that direct cash handouts boost household and business savings and support the financing of bigger projects. MrBeast is known for giving out cash to strangers, making UBI a natural extension of his brand. But the social media star also addressed questions about whether direct cash payments would be spent wisely.

Persons: —, Jimmy Donaldson, MrBeast, GiveDirectly, Jeff Cheatham, Ruth, Auma, Lokure, Willy Wonka Organizations: Service, Business, Beast, Universal Locations: Uganda, Africa, Kenya, Karamoja, Tiyan

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