Furby, the ’90s toy phenomenon that divided kids and parents into opposing camps when it first hit stores and quickly became a craze, is making yet another comeback.
The latest iteration of the animatronic toy launched on Amazon Thursday and rolls into stores nationwide on July 15 after a nearly 10-year gap.
Still, Hasbro said it sold more than 40 million Furby toys globally in the first three years after they launched.
In 2016, Hasbro launched Furby Connect, a version of the toy that incorporated Bluetooth for content upgrades via an app and an off button.
“There’s a saying in the toy industry that what’s old is new again,” he said.
Persons:
New York CNN —, Furby, pats, ”, Kristin McKay, Gen Alpha, —, Jim Silver, “ Furby, Silver, “, Barney
Organizations:
New, New York CNN, Hasbro, Amazon, Alpha, Hasbro Hasbro, Furby
Locations:
New York