Jaguar's rebranding campaign sparked debate over its new image — and carless promo video. Jaguar's controversial new rebranding campaign has stirred a ton of discussion across social media, late-night TV, and in the news. Related Video Why the retail industry has its eye on Gen ZBut what do marketing and rebranding experts think of Jaguar's transition? The high-end British carmaker — Jaguar has been an icon of elegance and luxury for nearly a century — first unveiled its rebranding campaign in late November. Will Sears, the founder and CEO of Cincinnati-based marketing agency W.Bradford, said the intent behind Jaguar's new branding rollout is unclear.

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Persons: Will Sears, W.Bradford, Sears, Eli Lilly, L'Oréal, Jim Heininger, It's, it's, India's Tata, Jaguar's, Chris Bowers, Bowers, Heininger, Greg Andersen, Bailey Lauerman, Andersen Organizations: Anheuser, Busch, India's, India's Tata Motors, Rover, Automotive, Google, Burberry, Cadillac, Toyota Locations: Cincinnati, Chicago, Detroit, Omaha