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Target says its in-house children's apparel brand Cat & Jack is the largest kids brand in the US. Like all of Target's owned brands, Cat & Jack has a 1-year return policy, which parents love. AdvertisementFor parents of young children, the odds are pretty strong that there's at least one piece of clothing in the laundry bearing the name Cat & Jack. The children's apparel brand Target launched back in 2016 has exploded in popularity, reeling in more than $3 billion in annual sales for the Bullseye. Cat & Jack is "the biggest kids brand in America," said Jill Sando, Target's head of apparel merchandising, during the company's earnings call on Tuesday.
Persons: Jack, , Jill Sando Organizations: Service, Business Locations: America
Melissa Repko | CNBCTarget has more than 1,700 toys that are exclusive to its stores and website this holiday season. Target is also trying to cut through the noise of a more promotional holiday season. And, as shoppers juggle holiday parties and hit stores again, Target wants shoppers' store visits to be convenient and fun, said Cara Sylvester, chief guest experience officer. She said the goal is to be a "holiday happy place" where shoppers want to stay awhile and fill up their carts. Baker said investors hope to see signs Target's sales are picking up as the holiday rush gains steam.
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