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Top related persons:
Jill Kramer - 3 Kramer - 2 — - 1 Adena Friedman - 1
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Accenture - 3 Service - 1 Economic - 1 Nasdaq - 1 Accenture's - 1 TD Bank - 1

Search resuls for: "Jill Kramer"


3 mentions found


☆ AI was the talk of Davos. Here's what marketers need to know
  + stars: | 2024-02-05 | by ( Jill Kramer | ) www.businessinsider.com   time to read: +5 min
Generative AI was the hot topic at the 2024 World Economic Forum in Davos, Switzerland. In 2024, the dominant conversation across all types of attendees was the impact and future of generative AI: specifically how to responsibly, creatively, and effectively use it across the organization. Generative AI requires a fundamentally different enterprise architecture. Take intentional actions to design, deploy, and use generative AI to drive value while protecting from risks, helping you close the gap on responsible AI. Generative AI will let marketers drive continuous reinvention and become even more critical to the business.
Persons: Jill Kramer, —, Adena Friedman Organizations: Accenture, Service, Economic, Nasdaq, Accenture's Locations: Davos, Switzerland, activations, they're
☆ Jill Kramer, CMO of Accenture, says disability inclusion should be baked into creative briefs
  + stars: | 2023-11-06 | by ( Julia Hood | Will Wei | ) www.businessinsider.com   time to read: 1 min
Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about the importance of advancing disability inclusion. Kramer is spearheading Accenture's partnership with Disability:IN and TD Bank in a coalition that brings together chief marketing officers and chief communications officers across verticals. "What if we didn't try to one-up each other? But rather work as a coalition to each take on different aspects of representation, inclusion, accessibility of content," Kramer tells Insider. "And by agreeing to do that work across, we would each learn and accelerate faster."
Persons: Jill Kramer, Kramer Organizations: Accenture, TD Bank Locations: verticals
☆ Accenture CMO Jill Kramer talks about how generative AI will enhance, not diminish, the power of marketing
  + stars: | 2023-10-23 | by ( Julia Hood | Will Wei | ) www.businessinsider.com   time to read: 1 min
Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about how some marketers might feel threatened by the capabilities of generative AI. Kramer said generative AI should be considered a tool to supplement and amplify great marketing ideas. "Generative AI needs a corpus to work off of," Kramer tells Insider. "If the original content is not fabulous, the generative AI curated synopsis won't be fabulous. So, it is still going to be powered by the original human idea."
Persons: Jill Kramer, Kramer Organizations: Accenture
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