Seventy-five percent of small business owners are optimistic about their financial trajectory in 2024, up from 68% a year earlier, according to a survey by Goldman Sachs 10,000 Small Business Voices, a policy advocate for small business owners.
More than half of small business owners surveyed said they expect to create jobs this year, and 62% reported they anticipate profits will increase.
The survey was conducted nationally in mid-January among more than 1,400 small business owners.
Interestingly, small business owners found 2023 nearly as hard as 2020 — the peak of the pandemic and a time when many companies could not operate.
Inflation is still a major concern for business owners, even as the rate of price increases falls.
Persons:
Joe Biden, Alex Wong, Goldman Sachs, Joe Wall, Jill Bommarito, they've, Wall
Organizations:
White, National, Getty, CNBC, Baking Company, Foods, Target, Costco, headwinds, Small, National Federation of Independent Business, Federal Reserve
Locations:
Washington , DC, Detroit