The top box office draw last year was “Yolo,” a feminist film starring and directed by Jia Ling, who plays a 30-something woman who loses weight and gains confidence by taking up boxing.
Costfoto/NurPhoto/Getty ImagesBut, of course, the overall box office was soft.
The trend is believed to have contributed to America’s box office declining by 3% last year, compared to 2023, to $8.72 billion, according to calculations by Deadline.
The takings were 38 million yuan ($5.2 million), less than a quarter of last year’s and the lowest since Maoyan began keeping records in 2011.
Last month, the China Film Administration introduced a subsidy program to help the ailing box office.
Persons:
Jia Ling, Jia, ” Liu Zhenfei, Maoyan, Xi Jinping, ” Goldman Sachs, haven’t
Organizations:
Hong Kong CNN, China Film, China Film Administration, Lighthouse Research, Information, China isn’t, Reuters, Visual China, Xinhua
Locations:
China, Hong Kong, Yolo, ”, YOLO, Shanghai, Beijing, Guangzhou, Shenzhen