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☆ TikTok's global head of marketing is leaving as part of a reorg. Read the leaked memo to staff outlining the changes.
▼ + stars: | 2024-09-20 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

Read previewKate Jhaveri, TikTok's head of global marketing, is leaving the company this month as part of a leadership shake-up, according to an internal memo shared with staffers. "Together, we decided the best way to achieve this vision is to remove the head of global marketing role, and bring everyone within Global Brand & Comms under one leader." Its former VP of global communications, Hilary McQuaide, exited the company that same month, the executive posted on LinkedIn. Together, we decided the best way to achieve this vision is to remove the head of global marketing role, and bring everyone within Global Brand & Comms under one leader, aligning our work and goals toward one comprehensive vision. AdvertisementFinally, we are also making a change to our social media team to enable a more scalable model for Global Brand & Comms.

Persons: —, Kate Jhaveri, Zenia Mucha, Mucha, Jhaveri, Zuber Mohammed, Hilary McQuaide, ByteDance, Kate, Dexter Fedor, Manish Gupta, Alistair Lennie, Zuber, Alastair Boyle, Jordan Guo, Carol Baracat, Helen Lawrence, Erin Fors Organizations: Service, Global, Business, Disney, NBA, LinkedIn, CSR, AMS, EMEA, Global Brand Locations: Beijing

The Food and Drug Administration expanded the approval of Kisqali, a drug for metastatic breast cancer, to also treat patients with earlier stages of the disease, drugmaker Novartis said Tuesday. The approval means that tens of thousands of women diagnosed with early-stage breast cancer will have access to a medication that can help prevent their cancer from coming back. The expanded approval is for patients with HR-positive, HER2-negative breast cancer, the most common form of the disease. It comes as rates of breast cancer are increasing in younger women: From 2000 to 2019, rates of breast cancer in women ages 20 to 49 increased by 15.6% according to a study published earlier this year in JAMA Network Open. “You’re always going to be faced with the fact every single day that you have had breast cancer,” she said.

Persons: ”, Eleonora Teplinsky, it’s, Kisqali, Vandana Abramson, Teplinksy, Nikki Odum, ‘ I’m, ’ ”, Odum, Justin, Denise Yardley, ” Odum, Yardley, Sarah Cannon, Komal, Abramson, ” Teplinsky, that’s, “ You’re, “ Organizations: Drug Administration, Novartis, Health, European Society for Medical Oncology, Breast Cancer Research, Vanderbilt, Ingram Cancer Center, Kisqali, Sarah, Sarah Cannon Research Institute, Memorial Sloan Kettering Cancer Center Locations: New Jersey, Barcelona, “, Nashville , Tennessee, ”, Smyrna , Tennessee, Nashville, New York

Meta on Tuesday announced the latest version of its Llama artificial intelligence model. Nvidia is a key Meta partner and provides the social networking giant with the computing chips called GPUs to help train its AI models, including the latest version of Llama. For example, Meta said that Llama model announced on Tuesday was trained on 16,000 of Nvidia's H100 graphics processors. But open-source models can cost hundreds of millions or billions of dollars to create. There aren't many companies that are financially able to develop and release open-source models with similar amounts of investment.

Persons: Mark Zuckerberg, Meta, Zuckerberg, Jensen Huang, Ash Jhaveri, We're, Jhaveri, WhatsApp Organizations: Meta, Google, Nvidia, Amazon Web Services, Microsoft, CNBC Locations: Tokyo, Dell, U.S

Provoked Violence, Unchecked for Hours The New York Times used videos filmed by journalists, witnesses and protesters to analyze hours of clashes — and a delayed police response — at a pro-Palestinian encampment on Tuesday. On Tuesday night, violence erupted at an encampment that pro-Palestinian protesters had set up on April 25. The videos showed counterprotesters attacking students in the pro-Palestinian encampment for several hours, including beating them with sticks, using chemical sprays and launching fireworks as weapons. The melee began when a group of counterprotesters started tearing away metal barriers that had been in place to cordon off pro-Palestinian protesters. 12:26 a.m.Sean Beckner-Carmitchel via ReutersAt times, counterprotesters swarmed individuals — sometimes a group descended on a single person.

Persons: KAPLAN, COUNTERPROTESTERS, ROYCE HALL POWELL LIBRARY KAPLAN, counterprotesters, Mel Buer, Harbu, ”, Sean Beckner, Sergio Olmos, Calmatters, “, Counterprotesters, Mary Osako, ’, U.C, Michael Drake, L.A.P.D, Mark Abramson, Gene Block, Gavin Newsom, enforcement’s, Hussam Ayloush, U.C.L.A Organizations: The New York Times, . University of California, Los Angeles University of California, Los Angeles ROYCE HALL, POWELL LIBRARY KAPLAN, ROYCE HALL POWELL, HAINES, ROYCE HALL, POWELL, COUNTERPROTESTERS KAPLAN, HAINES HALL POWELL LIBRARY, ROYCE HALL POWELL LIBRARY, UCLA, Powell Library, Royce Hall, Palestinian, Arrows, Police, New York, University of California, Times, Security, Real News, Israel Defense Forces ’, The Times, Reuters, Associated Press, Los Angeles Police Department, Patrol, Riot, California, Daily Bruin, California Gov, Los Angeles Jewish, Los, Los Angeles Area, Islamic, Jewish Federation Los Locations: U.C.L.A, Los, Los Angeles, Israel, Gaza, Carmitchel, StringersHub, California, Palestine

4:30After the Storm, a Fight for Survival in MozambiqueNOW PLAYINGVideos Show How Attack on Music Festival Began1:13‘Everyone Was Surprised’: Palestinians in Gaza React to Conflict1:03Biden Condemns Hamas Attack on Israel1:12Nobel Peace Prize Awarded to Jailed Iranian Women’s Rights Activist0:34Tourist Bus Crash Near Venice Kills at Least 210:32Multiple People Killed After Church Roof Collapses in Mexico0:28Covid Vaccine Scientists Awarded Nobel Prize0:35Nightclub Fire Kills More Than a Dozen People in Spain0:50Emergency Vehicles Respond To Deadly Shooting in Rotterdam0:22

Persons: Biden Organizations: Storm, Survival, Iranian Women’s Locations: Mozambique, Gaza, Israel, Venice, Mexico, Spain, Rotterdam

The protest in London’s bustling Chinatown brought together a variety of activist groups to oppose a rise in anti-Asian hate crimes. So it was peculiar when a street brawl broke out among mostly ethnic Chinese demonstrators. Witnesses said the fight, in November 2021, started when men aligned with the event’s organizers, including a group called No Cold War, attacked activists supporting the democracy movement in Hong Kong. In fact, a New York Times investigation found, it is part of a lavishly funded influence campaign that defends China and pushes its propaganda. At the center is a charismatic American millionaire, Neville Roy Singham, who is known as a socialist benefactor of far-left causes.

Persons: Witnesses, Neville Roy Singham Organizations: New York Times Locations: London’s, Chinatown, Hong Kong, China, American

Jack Teixeira, the Air National Guardsman implicated in a vast leak of classified documents, was fixated on weapons, mass shootings, shadowy conspiracy theories — and proving he was in the right, and in the know. Even as he relished the respectability and access to intelligence he gained through his military service and top secret clearance, he seethed with contempt about the government, accusing the United States of a host of secret, nefarious activities: making biological and chemical weapons in Ukrainian labs, creating the Islamic State, even orchestrating mass shootings. “The FBI and other 3 letter agencies contact these unhinged mentally ill kids and convince them to do mass shootings,” Airman Teixeira, 21, wrote in an online chat group, sharing a debunked conspiracy theory after a gunman killed three people at a mall in Indiana last summer. In messages posted on Discord, a social media platform popular among gamers, Airman Teixeira claimed that the 20-year-old gunman behind the rampage at Greenwood Park Mall was one of many mass shooters groomed by the American government as part of a secret plot “to make people vote for” gun control.

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How Bots Pushing Adult Content Drowned Out Chinese Protest TweetsTwitter and its new owner, Elon Musk, have recently vowed to crack down on bots. When contacted, two businesses that appeared in spam tweets said that they had purchased the tweets using advertising services. The bots posting content during the protest did not focus on related hashtags; instead they included broader terms like the names of Chinese cities alongside adult content. BOT n BOT BOT BOT Searching for “北京” A search on Twitter for “Beijing” in simplified Chinese brought up tweet after tweet of spam ... BOT BOT BOT BOT Searching for “Beijing” ... but searching for “Beijing” in English showed no bot or spam activity among the top tweets. Bot advertising on Twitter A company listed on some spam tweets confirmed it ran an advertising business using bots.

☆ Testing Meta’s Quest Pro VR headset with CNBC Technology Executive Council members
▼ + stars: | 2022-11-18 | by ( Susan Caminiti | ) www.cnbc.com time to read: +3 min

Much of this vision hinges on Meta's $1,500 Quest Pro headset, which went on sale last month. The new virtual reality headset has some noted improvements over the mass consumer $400 Quest 2 headset model (which will remain on sale, though a Quest 3 is expected next year) — notably better sound and sensors. The Quest Pro can track your eyes and face, so your avatar can make the same faces that you do. Meta is betting that businesses, not consumers, are going to be the first big market for the Pro headset. Mark Zuckerberg, chief executive officer of Meta Platforms Inc., demonstrates the Meta Quest Pro during the virtual Meta Connect event in New York, US, on Tuesday, Oct. 11, 2022.

☆ Why Reality Labs will keep spending billions even as Meta makes the biggest cuts in its history
▼ + stars: | 2022-11-17 | by ( Eric Rosenbaum | ) www.cnbc.com time to read: +2 min

For tech investors hoping Meta Platforms finds religion on cost cuts as they relate to heavy spending on virtual reality, now is not the time to bet on it. Right now, that means more than $10 billion a year in losses from Reality Labs, but a top Meta VR executive told CNBC this week that the spending will continue. Investors want to see Big Tech rein in spending in what's been a tough stock market and a slowing economy. "But the investments we are making in the core business, and the future business, are the right ones," he said. He stressed that the spending level is a direct byproduct of the level of change the company is chasing.

☆ How the metaverse will redefine 'presence': Meta Reality Labs VR leader
▼ + stars: | 2022-11-17 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow the metaverse will redefine 'presence': Meta Reality Labs VR leaderAsh Jhaveri, v.p. of Reality Labs partnerships, talks with CNBC tech correspondent Steve Kovach about how the concept of "presence" is being redefined by VR technology like Meta's Quest headset, and big implications for the workplace and enterprise.

☆ Meta Reality Labs exec explains why VR spending will remain high
▼ + stars: | 2022-11-16 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMeta Reality Labs exec explains why VR spending will remain highAsh Jhaveri, vice president in Meta Platforms' Reality Labs division, tells the CNBC Technology Executive Council that spending on VR will remain high despite cost cuts at the company.

☆ Amazon's job cut plans show that tech isn't out of the woods just yet
▼ + stars: | 2022-11-15 | by ( Matt Weinberger | ) www.businessinsider.com time to read: +6 min

Indeed, as Insider reported last week, Mark Zuckerberg isn't ruling out the possibility of more layoffs at Meta. Amazon CEO Andy Jassy Dan DeLong/GeekWire1. Meta CEO Mark Zuckerberg Photo by Liu Jie/Xinhua via Getty2. The tech titans are known for paying the big bucks, but that's not the only way to make it in tech. Tech leaders like Ancestry CEO Deb Liu and Scale AI CEO Lucy Guo will appear on stage.

☆ TikTok Hires Former NBA CMO as Its New Marketing Chief
▼ + stars: | 2022-11-08 | by ( Katie Deighton | ) www.wsj.com time to read: +3 min

ByteDance Inc.’s TikTok named the National Basketball Association’s former top marketer, Kate Jhaveri, as its global head of marketing as the video-sharing platform aims to continue its growth. Ms. Jhaveri will oversee the social-media platform’s consumer and brand marketing, reporting to Vanessa Pappas, TikTok’s chief operating officer, the spokeswoman said. Ms. Jhaveri also will head up TikTok’s marketing to content creators on the platform, and will work closely with Sofia Hernandez, TikTok’s global head of business marketing. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Ms. Jhaveri had been chief marketing officer of the NBA from 2019 until August this year.

☆ NBA Hires CMO From Paramount as It Pushes Digital Products
▼ + stars: | 2022-10-27 | by ( Katie Deighton | ) www.wsj.com time to read: +2 min

The National Basketball Association named media executive Tammy Henault to be its chief marketing officer as it sharpens its focus on its direct-to-consumer platforms. Ms. Henault joins the NBA after eight years at Paramount Global, where most recently she was senior vice president overseeing consumer marketing for the media company’s streaming platform, Paramount+, and led marketing strategy for its launch. She previously held marketing posts overseeing digital products at New York Times Co. and Time Inc. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. It also added NBA ID, a free membership program, to its roster of direct-to-consumer subscriptions products.

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