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Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWe built Lovevery: How our play kits bring in $226 million a yearDrawing inspiration from a doctoral thesis on infant brain development, Jessica Rolph and Roderick Morris co-founded Boise, Idaho-based Lovevery, which makes children's toys specialized for different childhood developmental phases. The company brought in $226 million in revenue last year, according to documents reviewed by CNBC Make It — powered largely by its popular subscription play kits. The company aims to reach profitability this year, Rolph says.
Persons: Jessica Rolph, Roderick Morris, Rolph Organizations: CNBC Locations: Boise , Idaho
Lovevery's toys are inspired by the homemade ones Rolph made for her son, each designed to nurture a specific developmental milestone. Launching with a single productPrior to starting Lovevery, Rolph was a co-founder of organic baby food company Happy Family, which launched in 2005. Zach Voss | CNBC Make ItThe duo decided to start simple, focusing on a single product: a play gym. They spent nearly two years relying on $2 million in seed funding to develop Lovevery's play gym, finally launching it in 2017. Lovevery's first product, the Play Gym, launched in 2017.
Persons: Jessica Rolph, Roderick Morris, Rolph, Morris, She'd, Morris —, Zach Voss, Lovevery, we'll, Raffi Paul Organizations: Boise -, CNBC Locations: Boise, Boise - Idaho, Boise , Idaho, Asia
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