Read previewSaudi Arabia's new city of the future, Neom, isn't looking quite so glamorous just yet. A wave of vloggers and micro-influencers have been posting on social media about their lives in the still-developing desert city — and their posts are kind of falling flat. AdvertisementThis publicity image shows a design for "The Line," a part of the planned Saudi Arabian desert megacity in Neom. NeomAnd then there's the reality of what living in Neom currently looks like. The city of Neom did not immediately respond to a request for comment from Business Insider, nor did Herman.

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Persons: —, Saudi Arabia's Crown Prince Mohammed bin Salman, Jessica Herman, Herman, It's, Herman who's, vloggers, Sara Sarasid, Aida McPherson, Joshua Hind, Matt Bevan, Herman's, we've, Neom Organizations: Service, Saudi Arabia's Crown, Business, ABC News, BBC, Saudi, Wall, Variety Locations: Saudi, Neom, KSA