Benham told Insider she launched her first online course in September 2020 and made £15,000, or about $18,400, on the first day, which was double her average monthly income at the time. More revenue doesn't guarantee more profitDespite growing revenue, Benham was taking home less each month because of increased costs. Benham told Insider she said yes to every opportunity, regardless of the personal and professional costs. In 2020, if a task or role was too time-consuming, she would outsource it, Benham told Insider. Benham told Insider she now had fun brainstorming how to reach her monthly target earnings of £7,500, or about $9,163.

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