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Why bots make it so hard to buy Nikes
  + stars: | 2023-06-01 | by ( Sydney Boyo | ) www.cnbc.com   time to read: +3 min
Sneaker bots can accelerate the checkout process, wait in a virtual line or even fill out billing information. Sneaker bots took off in 2012, when Nike released its Air Jordan Doernbecher 9 shoes on Twitter. According to Nike, bots can make up to 10% to 50% of entries depending on demand. "People are successfully able to still bot Nike SNKRS," said Nova. Watch the video to learn more about sneaker bots and how companies like Nike are handling them.
Persons: They're, Nova, Jesper Essendrop, Essendrop, Imperva, Paul Tonko, Richie Roxas, I'm, Travis Scott Organizations: scalpers, Cowen Research, Nike, Jordan, Twitter, YouTube, Adidas, Air Jordan, CNBC Locations: Olive
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