In less than 24 hours on the market, ticket sales for Taylor Swift's Era Tour concert film have already broken records.
"Taylor Swift is giving moviegoing fans and the entire industry the ultimate gift by bringing Taylor Swift Eras Tour concert film to the big screen," said Jerramy Hainline, senior vice president at Fandango Ticketing.
AMC Entertainment reported that Thursday ticket sales for Swift's film reached $26 million, a new record for the century-old company.
Previously, the highest single-day ticket sales record was held by "Spider-Man: No Way Home" with $16.9 million.
Cinema chains told CNBC that most of the Thursday ticket sales were for showings during the concert film's opening weekend.
Persons:
Taylor Swift's, Fandango, Taylor Swift, Taylor, Jerramy Hainline, Rich Gelfond, CNBC's, there's, NBCUniversal
Organizations:
Fandango, AMC Entertainment, CNBC, AMC, Dolby, Hollywood, Warner Bros, Comcast
Locations:
NBCUniversal