"These are not the same kind of customers who created the initial EV market," GBK President Jeremy Korst told Business Insider in an interview.
A new wave of EV shoppers is hitting the market, and the industry appears to be unprepared to meet their needs.
Among the group of EV considerers surveyed, Toyota was the most considered brand, with 47% showing a preference for the Japanese automaker compared to 41% favoring Elon Musk's Tesla.
Plug-in hybrids ranked very high on EV considerer's preference lists in GBK's study.
GBK's study found that EV considerers are willing to pay $7,650 more on average for an EV than a gas-powered car with similar features.
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—, Jeremy Korst, they're, Korst, Tesla, Elon Musk's Tesla, GBK
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Service, GBK, Business, EV, Toyota, EV considerers, Elon, Ford, considerers