My immersion in all things Swatch yielded two important outcomes: a new appreciation for the brand’s archive of delightful designs, and a Once Again on my wrist.
It’s a great style for everyday wear, but it’s also exactly what I want in a travel watch.
The things that make the Once Again special are the same things that make any watch desirable, namely an appealing aesthetic, a unique design and a great story.
It’s also lightweight, comfortable and at 34 mm, the perfect size for my wrist.
I also know enough about expensive watches to understand that whether it costs $60 or $60,000, the most important thing about a timepiece is how it makes you feel.
Persons:
Jeremy Freed, it’s, It’s
Organizations:
Swatch
Locations:
Swiss, Tokyo