Popular apparel brand The North Face posted a crazy marketing stunt on TikTok recently. In a video, they delivered a rain jacket to a woman at the top of a mountain in New Zealand via helicopter. Jenn Jensen posted a TikTok video on November 17 showing herself on a hiking trail in the rain where she's soaked whilst wearing a rain jacket sporting The North Face logo. "I've got a bone to pick with North Face," Jensen says in the video which has racked up over 11 million views. "I bought this 'rain jacket' a couple of days ago and the tag for the advertising said that it's waterproof.

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Persons: —, Jenn Jensen, I've, Jensen, @timbrodini Organizations: Service, North Locations: New Zealand, Hooker