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☆ Peloton shares soar on digital content partnership with Lululemon
  + stars: | 2023-09-27 | by ( Jacob Pramuk | ) www.cnbc.com   time to read: 1 min
In this articleJen Van Santvoord rides her Peloton exercise bike at her home in San Anselmo, California. Peloton shares spiked Wednesday as the company announced a five-year partnership to develop digital fitness content for Lululemon . The fitness company's stock soared as much as 30% in extended trading. Lululemon said it will stop selling the Studio Mirror device by the end of the year. Please check back for updates.
Persons: Jen Van Santvoord, Lululemon Locations: San Anselmo , California
☆ How Peloton went from a pandemic-era success story worth $50 billion to laying off more than 4,000 workers and losing 3 top execs in a month
  + stars: | 2022-09-26 | by ( Avery Hartmans | ) www.businessinsider.com   time to read: +14 min
Peloton's stock has been trading well below the IPO price of $29 per share, at one point dropping as low as $8.22. Prior to founding Peloton, Foley was president at Barnes & Noble, overseeing its e-commerce business. "I would say that it took about five years for the really smart money to start getting involved," Foley told Insider in 2018. The ad, featuring a woman whose husband gifts her a Peloton bike for Christmas, was viewed as being sexist and playing into outdated standards of beauty. Public outrage over the ad sent Peloton's stock plunging 9%, wiping out $942 million in market value in a single day.
☆ How Peloton went from a pandemic-era success story worth $50 billion to laying off more than 4,000 workers and losing 4 top execs in a month
  + stars: | 2022-09-26 | by ( Avery Hartmans | ) www.businessinsider.com   time to read: +14 min
Peloton's stock has been trading well below the IPO price of $29 per share, at one point dropping as low as $8.22. Prior to founding Peloton, Foley was president at Barnes & Noble, overseeing its e-commerce business. "I would say that it took about five years for the really smart money to start getting involved," Foley told Insider in 2018. The ad, featuring a woman whose husband gifts her a Peloton bike for Christmas, was viewed as being sexist and playing into outdated standards of beauty. Public outrage over the ad sent Peloton's stock plunging 9%, wiping out $942 million in market value in a single day.
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