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Top related persons:
Jeff MacDonald - 4 MacDonald - 2 — - 2 Musk - 2 Mekanism - 2 it's - 1 Reddit - 1 Reddit hasn't - 1
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Meta MediaRadar Saudi Arabia Russia U.S Federal Reserve Bank of Atlanta
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Business - 3 Twitter - 2 Service - 2 Google - 1 Brand - 1 Meta - 1 Beam Suntory - 1 PPC - 1

Search resuls for: "Jeff MacDonald"


4 mentions found


☆ As Reddit goes public, advertisers say it needs to do more to prove it can boost their sales
  + stars: | 2024-03-21 | by ( Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com   time to read: +7 min
"Advertising on Reddit is rapidly evolving, and we are still in the early phases of growing this business," Reddit wrote in its IPO filing. The company said advertisers were attracted to Reddit due to its "high-intent" audience, much of which is hunting for product recommendations. And elsewhere, Reddit doesn't have the kind of e-commerce structure that Meta, TikTok, and Google have built, experts said. It has poached ad talent from companies like Pinterest and Meta to grow its ad business. Also last year, Jim Squires, a former longtime Meta ad exec, joined Reddit in a new role as EVP of business marketing and growth.
Persons: it's, Reddit, Reddit hasn't, Brad Kay, Reddit didn't, haven't, TikTok, Jerry Daykin, Daykin, Carly Carson, Reddit doesn't, Anthony Macro, Harold Klaje, Klaje, Jim Squires, Jeff MacDonald, That's, MacDonald, PMG's Carson Organizations: Google, Business, Brand, Meta, Beam Suntory, PPC, Reddit, YouTube Locations: Meta
☆ Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
  + stars: | 2024-02-03 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com   time to read: +4 min
Last year, Adweek reported, major advertisers started shifting their Super Bowl strategy away from the X platform in favor of sites like TikTok and Reddit. According to MediaRadar's analysis of this year, the same advertisers slashed spending ahead of Super Bowl LVIII on the platform by 55%, to $21.1 million. The report found that despite the cuts, BetMGM, alongside Oreo, remained among the top spenders for the upcoming Super Bowl. AdvertisementX's advertising exodus comes for the Super BowlOn X, per AdAge magazine, the cost to create a promoted trending topic is $700,000 during the Super Bowl. "It also shows the race to the bottom that the X platform has fallen into," he added.
Persons: —, Adweek, MediaRadar, BetMGM, Musk, Todd Krizelman, Jeff MacDonald, Mekanism Organizations: Twitter, YouTube, Service, Sunday, Facebook, Bowl, NFL Enterprises, McDonald's, Oreo, Super, CNN, Kansas City Chiefs, San Francisco 49ers, Elon, Insider Intelligence, Business Locations: MediaRadar
☆ X is left with advertisers pushing dubious cryptocurrency and AI 'undressing' apps, users say after Musk's outburst
  + stars: | 2024-01-20 | by ( Tom Carter | ) www.businessinsider.com   time to read: +6 min
Some X users are complaining the site is overrun with ads pushing crypto and AI "undressing" apps. Social media experts say an advertiser exodus has left X reliant on less reputable buyers. AdvertisementElon Musk's war on advertisers seems to be having some unintended consequences for X. Business InsiderOther suspect advertisements have been spotted on the site, with users also complaining about a surge in ads on their timelines for "undressing" apps. "It also shows the race to the bottom that the X platform has fallen into," he added.
Persons: Elon Musk, —, Elon, xqCDa7Ilgm, kevin harrish, Jeff MacDonald, Mekanism, Hamza Mudassir, Musk, Alex Jones, MacDonald, Linda Yaccarino, X, Matt Navarra Organizations: Social, Service, Business, Twitter, Media, Cambridge University, Apple, Disney, The New York Times, Times, IBM, Walmart
☆ Fed Leaves Interest Rates Unchanged While Acknowledging a Stronger Economy
  + stars: | 2023-09-20 | by ( Tim Smart | Sept. | At P.M. | ) www.usnews.com   time to read: +6 min
The Federal Reserve, as expected, left interest rates unchanged on Wednesday while raising forecasts for economic growth and lowering them for unemployment next year. “Job gains have slowed in recent months but remain strong, and the unemployment rate has remained low. Inflation remains elevated.”The central bank updated its forecasts for economic growth, unemployment and inflation. The GDPNow estimate from the Federal Reserve Bank of Atlanta is now pegging economic growth in the third quarter at 4.9%. But it would likely curb economic growth at a time when the Fed’s policies have restricted credit and other government stimulus is waning.
Persons: “, ” Powell, ”, Powell, Andrew Patterson, Ruslan Lienkha, Victor Li, Jeff MacDonald, Joe Biden, Donald Trump Organizations: Federal Reserve, Fed, ”, Villanova University, Federal Reserve Bank of, GOP Locations: Saudi Arabia, Russia, U.S, Federal Reserve Bank of Atlanta
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