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it's - 3 Jeff Kearney - 3 Buick - 2 Molly Peck - 2 Peck - 2 Marisstella Marinkovic - 2 Ally - 2 Cooper Flagg - 1
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☆ Gatorade signs Duke basketball's Cooper Flagg to NIL deal
  + stars: | 2024-10-29 | by ( Jake Piazza | In | ) www.cnbc.com   time to read: +2 min
First-year Duke men's basketball player Cooper Flagg has agreed to a name, image and likeness deal with PepsiCo -owned Gatorade, according to a Tuesday announcement. As part of the deal, Gatorade will use Flagg in its marketing. Since the approval of NIL deals, college athletes have been able to capitalize on endorsement deals in ways they never could before. Players like Flagg, a highly touted prospect and likely NBA star, have been able to net NIL deals, some of them reportedly worth millions of dollars. Flagg has inked his NIL deals all before playing in a college basketball game that counts toward a season record.
Persons: Cooper Flagg, Duke men's, Flagg, it's, of Connecticut's Paige Bueckers, JuJu Watkins, Colorado's Shedeur Sanders, Cooper, Jeff Kearney Organizations: Duke Blue Devils, Arizona State Sun Devils, Cameron Indoor, Gatorade, PepsiCo, women's, of, University of Southern, Duke, Maine Locations: Durham , North Carolina
☆ Women's sports are surging in popularity and driving record World Cup viewership. Here are the top 10 advertisers cashing in.
  + stars: | 2023-07-28 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +6 min
The Women's World Cup is a big focus for brands to reach a growing audience. The US Women's National Team's latest Women's World Cup match against the Netherlands drew record viewership on July 26, with around 6.4 million viewers. Most of those eyeballs came from the NCAA women's basketball tournament, for which the company had 141 million household views. The Women's World Cup, which kicked off July 20 in Australia and New Zealand, offers another significant opportunity for companies to reach the growing audience of women's sports fans. July 28, 2023: This story has been updated to reflect viewership for the latest USWNT match in the Women's World Cup.
Persons: it's, Jeff Kearney, Buick, Molly Peck, Peck, Marisstella Marinkovic, Ally Organizations: Buick, Nissan, US, Fox Sports, WNBA, NWSL, Gatorade, Lexus, DIRECTV, Armour, Nielsen Sports, NCAA, ESPN, Ally, Google, Nike, Subway, Volkswagen Locations: Netherlands, Australia, New Zealand, Wells Fargo
☆ The 10 biggest brands advertising in women's sports as viewership reaches new heights and the World Cup takes center stage
  + stars: | 2023-07-26 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +5 min
The Women's World Cup is a big focus for brands to reach a growing audience. The first match of US Women's National Team in the Women's World Cup averaged an audience of 5.3 million viewers on July 21, according to the Associated Press. The AP reported that viewership increased 99% from the team's first match of the 2019 World Cup, per Fox and Nielsen. Most of those eyeballs came from the NCAA women's basketball tournament, for which the company had 141 million household views. The Women's World Cup, which kicked off July 20 in Australia and New Zealand, offers another significant opportunity for companies to reach the growing audience of women's sports fans.
Persons: it's, Jeff Kearney, Buick, Molly Peck, Peck, Marisstella Marinkovic, Ally Organizations: Buick, Nissan, Women's National Team, Associated Press, AP, Fox, Nielsen, WNBA, NWSL, Gatorade, Lexus, DIRECTV, Armour, Nielsen Sports, NCAA, ESPN, Ally, Google, Nike, Subway, Volkswagen Locations: Australia, New Zealand, Wells Fargo
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