Build-a-Bear fired back with its own legal complaint, claiming “Skoosherz” is its own version of a popular toy style.
The lawsuit claims Build-A-Bear has been trying to “trick” customers with such obvious knock-offs, stealing potential customers and sales from Squishmallows.
Build-A-Bear claims it has sold pre-made stuffed animals on its site and on Amazon.
It claims Skoosherz designs match its original stuffed animals, such as the Strawberry Cow and Spring Green Frog.
“If each aspect of the claimed trade dress were in fact protected trade dress, it would be virtually impossible for competitors to create alternative designs,” the lawsuit claimed.
Persons:
Bear, “, Jazwares, Kelly Toys, Warren Buffet’s Berkshire Hathaway, Skoosherz, Kawaii, “ Squishmallows, Moez
Organizations:
New, New York CNN, Warren, Central, ‘, CNN
Locations:
New York, Squishmallow, U.S, Central District, California, Missouri, St, Louis