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Jayde Powell started her social media career over a decade ago, working for wellness brands and big name companies like Delta Airlines. The money she earns from LinkedIn helps her pay her mortgage and utilities bills, and offset monthly business expenses, while she grows her own company, she says. Powell has made $32,700 through The Em Dash Co. and another $2,750 from other social media content so far this year. "There have been times where I haven't been able to pull in new client work [at the Em Dash Co.]." Here's how Powell developed her voice on social media and leveraged it into a lucrative LinkedIn side hustle.
Persons: Jayde Powell, Powell, Powell —, , It's Organizations: Delta Airlines, LinkedIn, Twitter, CNBC, Em Locations: America, Atlanta, U.S
Seasoned UGC creators expressed frustration and gave advice for others to increase their rates. Bousquet, who has 24,000 Instagram followers, usually charges a minimum of $300 to create a single UGC video for a brand. With this type of collaboration, content creators produce assets for brands in exchange for payment. Chloë Gibbions, director of influencer-marketing agency Ours, said that much like in the early days of influencer marketing, brands are often just unaware. UGC creators Sean Mari Sagun and Salha Aziz started with cheaper rates and focused on building longer-term relationships with brands.
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