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Top related persons:
Jay Kent - 2 Hume - 2 Michael Martin - 1 Bridget Dolan - 1 David Katz - 1 who've - 1 TikTok - 1 Amanda Perelli YouTube's - 1
Top related locs:
VidCon TikTok Austin , Texas Kent
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YouTube's - 1 Coachella - 1 Amazon Associates - 1 Amazon - 1 Amazon influencers - 1 influencers - 1

Search resuls for: "Jay Kent"


2 mentions found


☆ Inside YouTube's social-shopping efforts, which are focused on affiliate links and shoppable short video
  + stars: | 2023-07-18 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +6 min
At VidCon, the annual conference for creators, industry professionals, and fans, YouTube Shopping made a splash. Michael Martin, YouTube Shopping general manager, and Bridget Dolan, managing director of YouTube Shopping partnerships, each spoke about the platform's new affiliate program. In 2021, YouTube began quietly testing shopping tools like product pins with a small group of creators. The feature looks similar to the in-app shopping tools on TikTok, with a "view products" button on the lower half of the video. Instagram, on the other hand, ended its native affiliate program in July 2022, and cut back on some features, like live shopping.
Persons: Michael Martin, Bridget Dolan, David Katz, who've, TikTok, Amanda Perelli YouTube's, Martin, it's, Jay Kent, Hume, Kent Organizations: YouTube, YouTube's, Coachella, Amazon Associates Locations: VidCon
☆ How Amazon harnessed its influencer network to create buzz and sell products around Prime Day
  + stars: | 2023-07-14 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +4 min
Last year, Amazon influencers earned 17 times more on average per day during Prime Day than on other days. It was nearly impossible to miss out on Amazon's annual two-day sales event, Prime Day, this year. During Prime Day, Amazon released Instagram and TikTok filters, and team members kept creators updated on trending deals. Instagram influencer @nowitsclean posted a six-slide carousel to promote Prime Day and share her favorite products with followers. For some creators, Amazon Live can be "hit or miss," said Jay Kent-Hume, the cofounder of the talent management firm The Sociable Society.
Persons: influencers, Alix Earle, Leenda Dong, Jake Shane, Lindsey Gamble, Gamble, Amanda Perelli, Jay Kent, Hume Organizations: Amazon, Amazon influencers, YouTube, Facebook, influencers Locations: TikTok, Austin , Texas, Kent
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