Bank of America thinks Hasbro's dominance in the in-person gameplay sector will be on full display when the company reports earnings on Thursday.
The bank upgraded the stock to buy from neutral on Monday, and increased its price target to $85 from $68.
"We spoke with several local game stores (LGS), distributors, players, and collectors and were encouraged to hear strong excitement and demand for this set," Haas said.
"Collector boxes are currently fetching over $400 on the secondary market and TCGplayer, one of the primary online marketplaces for Magic cards, shows nearly 3x more sell-through than the prior Magic set."
HAS YTD mountain Hasbro stock has been little changed from the start of 2023.
Persons:
Jason Haas, Haas, — CNBC's Michael Bloom
Organizations:
of America, Hasbro, FactSet