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Top related persons:
TvScientific - 1 Jason Fairchild - 1 Martin Sorrell's - 1 Hearst Ventures TvScientific - 1 Fairchild - 1 tvScientific - 1 Chris Riedy - 1
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Business - 1 Ventures - 1 BDMI - 1 Progress Ventures - 1 Norwest Capital Partners - 1 Aperiam Ventures - 1 Hearst Ventures - 1 Google - 1

Search resuls for: "Jason Fairchild"


2 mentions found


☆ Check out the pitch deck startup tvScientific used to raise $9.4 million to make TV ads as measurable as Google and Meta ads
  + stars: | 2024-02-28 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
Advertising tech firm tvScientific wants to prove that streaming TV ads are as effective as Meta and Google ads. TvScientific's previous investors include NBCUniversal, Norwest Capital Partners, Aperiam Ventures, and Hearst VenturesTvScientific tries to make it as easy to buy and measure streaming TV ads as it is to buy and measure Google and Meta ads. The firm specializes in technology that tracks what someone does after watching a streaming TV ad. But Meta and Google have millions of advertisers, and tvScientific wants the top 10% to 20% of Meta and Google's advertisers to be its clients. Over time, Fairchild said that he expects more big brands that buy linear TV ads for reach and frequency will also begin buying streaming TV like performance marketing.
Persons: TvScientific, Jason Fairchild, Martin Sorrell's, Hearst Ventures TvScientific, Fairchild, tvScientific, Chris Riedy Organizations: Business, Ventures, BDMI, Progress Ventures, Norwest Capital Partners, Aperiam Ventures, Hearst Ventures, Google, Meta
☆ The 19 most promising advertising and marketing tech startups of 2022, according to VCs
  + stars: | 2022-09-27 | by ( Lara O'Reilly | Elizabeth Pham Janowski | Julie Bort | ) www.businessinsider.com   time to read: +24 min
Insider asked 12 top VCs what ad and marketing tech companies excited them the most this year. Check out the 19 most promising adtech startups, and what they do that makes them unique. It hopes to raise a Series A funding round in the coming months. Emperia is currently raising its next funding round. Why it's on the list: Tech companies are being scrutinized for their wasting energy consumption, and the digital advertising industry is no exception.
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