MGA Entertainment tapped Kylie Jenner to create six collectible mini Bratz in her likeness. Loyal Bratz fans have questioned the brand's choice to partner with Jenner. Bratz tapped Kylie Jenner for its first-ever celebrity doll since the brand's debut 2001 debut. "This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand's first-ever celebrity collaboration," Bratz creative director Jasmin Larian said in the release. Bratz dolls dominated the toy industry in its first five years, grossing $2 billion in sales in their first five years on shelves.

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Persons: Kylie Jenner, Jenner, Jasmin Larian, Kylie, Yasmin, I've, Jen, hou, tim e Organizations: MGA Entertainment, Service Locations: Wall, Silicon