Ad giant IPG has officially figured out what to do with its embattled data and technology unit Kinesso, which went through a massive shakeup over the summer that saw many of its top execs depart, as Insider first reported.
Kinesso has now been merged with Reprise, an agency within Mediabrands, IPG's group of media-buying agencies.
"We're trying to create an end-to-end media engine that fuels the rest of IPG Mediabrands," Martin told Insider.
But the areas where the new KINESSO specializes in — like data expertise, technology, and AI — are expected to be a means for growth.
KINESSO has about 6,200 employees, roughly a third of the 18,000 staffers Mediabrands has across its global network.
Persons:
Kinesso, Jarrod Martin, IPG, Martin, Eileen Kiernan, Kiernan, Philippe Krakowsky, it's, Mediabrands
Organizations:
Reprise, UM, Initiative, Revenue, Bank of America
Locations:
Mediabrands