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Top related persons:
— - 2 Jared Watson - 2 Watson - 2 Alex Cooper - 1 Cooper - 1 Matt Kaplan - 1 Z - 1 fiancé Matt Kaplan - 1
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Spotify - 1 Service - 1 Entertainment - 1 Pew Research - 1 University's Stern School of Business - 1 Variety - 1 Media - 1 Gen - 1

Search resuls for: "Jared Watson"


4 mentions found


☆ Gen Z is good business: Alex Cooper's new media company shows the allure of targeting young consumers
  + stars: | 2023-06-17 | by ( Alexandra York | ) www.businessinsider.com   time to read: +5 min
Gen Z has some $360 billion in global spending power — something brands want to tap into. That's a large chunk of Gen Zers and Zillennials, the subgeneration between millennials and Gen Z. "Signaling to the Gen X crowd, 'Hey, we're a Gen Z media company. You're a company that doesn't know Gen Z and you want to sell to Gen Z. "It's really to attract the corporate partners, the advertisers, and to say 'We're the gateway to the Gen Z audience.'"
Persons: Alex Cooper, Cooper, Matt Kaplan, Z, —, fiancé Matt Kaplan, Kaplan, Gen Z — Cooper, Gen, That's, Jared Watson, University's, Zers, Kitty, Watson, hadn't, we're Organizations: Spotify, Service, Entertainment, Pew Research, University's Stern School of Business, Variety, Media, Gen, Companies Locations: New, millennials, Pennsylvania
☆ For companies, the stakes are high this Pride
  + stars: | 2023-06-01 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +10 min
New York CNN —Companies have long embraced Pride Month in June as an uncomplicated way to market to members of the LGBTQ+ community while telegraphing progressive values. Gavin Newsom called out Target’s CEO for “selling out the LGBTQ+ community to extremists.”The current landscape “is alarming,” Todd said. “That middle ground is going away.”So this year, companies that want to participate in Pride have to be prepared to take a real stance. Some of those lashing out have described a campaign against Pride itself, rather than Bud Light or Target (TGT) specifically. It won’t be worth whatever they think they’ll gain.”It’s no coincidence that the anti-trans assault comes as trans rights are under legal attack across the nation.
Persons: Bud Light, Bud Light’s Instagram, Bud, BUD, Eric Thayer, ”, Daniel Korschun, “, —, Jared Todd, Gavin Newsom, ” Todd, ” Korschun, Sen, J.D, Vance, J, Justin Sullivan, Anna Moneymaker, Matt Walsh, Sarah Kate Ellis, Ellis, Trevor, Seth Wenig, ” Ellis, Todd, It’s, didn’t, Colin Kaepernick, Drexel’s, Korschun, Jared Watson, ” Watson, Watson, Pattie Gonia, ’ ” Watson, ’ Organizations: New, New York CNN — Companies, Target, Bud Light, Anheuser, Busch, National LGBT Chamber of Commerce, Bloomberg, Getty, Drexel University, Wall Street, Foundation, Human Rights, HRC, California Gov, —, Pride, Twitter, HumanRights, UCLA School of Law, GLAAD, Morning, Nike, New York University, “ Locations: New York, Ohio, Target, California, America, New Jersey
☆ Bud Light wanted to market to all. Now, it's alienating everyone
  + stars: | 2023-05-01 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +10 min
New York CNN —For years, Bud Light leaned on jokey ad campaigns and its designation as a light beer to push sales. Now, Bud Light finds itself seeking younger drinkers, and stumbling through America’s polarized landscape in the process. There have been calls for a Bud Light boycott. And the stock of Bud Light owner Anheuser-Busch (BUD) has fallen only about 3% in the last month, suggesting Wall Street isn’t too worried. Bud Light, he thinks, could be missing out on that type of support.
☆ Kim Kardashian's Skims campaign with 'The White Lotus' breakout stars shows the power of pop culture in marketing
  + stars: | 2023-01-24 | by ( Alexandra York | ) www.businessinsider.com   time to read: +4 min
Kim Kardashian's shapewear brand, Skims, launched a campaign with stars of "The White Lotus." Watson added that with this campaign, Skims is leveraging characters who are both relatable and aspirational to evoke that perception of the products. Here's why the latest Skims campaign works and what other business owners can learn for their brand marketing, according to Watson. For fans of 'The White Lotus,' we feel this source of pride, like 'here's our friend getting a platform.'" "You're not going to be able to emulate the reach of Kim Kardashian overnight," he said.
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