But the release of half a dozen movies about brands — Barbie, Flamin' Hot Cheetos, Tetris, Nike Air, BlackBerry, and Beanie Babies — in six months isn't just the result of Hollywood groupthink and coincidence. But just as these brand-centric movies ring hollow, so does the gig economy they're catering to. While the plot isn't about the making of Barbie, Barbie and Ken do step outside Barbie Land to peek behind the curtains of their creation.) As more companies look to gig workers to replace full-time jobs, more workers take up gig work. As the economy continues to emphasize the importance of self-branding through gig work, brand movies will continue to resonate.

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Persons: Ryan, — Barbie, Flamin, isn't, Barbie, doggedly, Zach Galifianakis, Ty Warner, Ken, Margot Robbie, Ryan Gosling, Ben Affleck, —, it's, hadn't, they'd, it'd, Jared Holst, Jared Organizations: Nike Air, BlackBerry, Hollywood, Hulu, Mattel, Federal Trade Commission, Amazon, Economic, Institute, Brands Locations: American, New York, Brooklyn