The 2024 Paris Olympic Games medals are displayed inside a custom-designed trunk manufactured by Louis Vuitton, an LVMH brand partner of the Paris Olympic and Paralympic Games, during a gathering at LVMH in Paris on July 22, 2024, ahead of the start of the 2024 Paris Olympic Games. Whether it's the Moët champagne poured to celebrate a win or the custom trunks that Louis Vuitton has made for medal ceremonies, luxury has been on full display at the 2024 Paris Olympic and Paralympic Games. To Carly Duguid, the creative director for tennis and fashion star Naomi Osaka, luxury fashion and athletics are the perfect combination. Osaka was the first athlete to partner with Louis Vuitton, whose roster now includes Victor Wembanyama, Carlos Alcaraz, and many French Olympians and Paralympians. LVMH has looked to make a big splash beyond just athlete partnerships, becoming the first luxury brand to be an Olympic sponsor.

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Persons: Louis Vuitton, Carly Duguid, Naomi Osaka, Duguid, Victor Wembanyama, Carlos Alcaraz, LVMH, Gucci, Jack Grealish, Jannik Skinner, Caitlin Clark, Prada, Celine, Loewe, Sephora, Dom Perignon Organizations: Olympic, Paris Olympic, Paralympic Games, CNBC, French Locations: LVMH, Paris, Osaka