Data analytics and decision-makingIn the digital economy, data is gold. Those organizations that leverage data and data analytics well can improve the customer experience and move out in front of competitors. With advancements in data analytics, companies can take advantage of real-time data processing, predictive analytics, and AI-powered analytics to make informed decisions quickly, Gilchrist said. AI, as neededYes, companies should continue to invest in AI solutions, but in many cases with a more discerning approach. "AI investments should focus on areas where automation, predictive analytics, or AI-driven insights can solve specific business problems or create new revenue streams."

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Persons: Christopher Gilchrist, Forrester, Gilchrist, Janelle Hill, Hill Organizations: Gartner, IT, Investments