The cold calls and text messages started arriving on Jan Van Winckel’s phone a couple of months ago, and they have not stopped. They come at a rate of about 10 a day, he said, a steady stream of hope-you’re-wells and long-time-no-speaks from old acquaintances, archived contacts, friends of friends of friends. That is what makes him valuable to agents, brokers and executives pinging his phone, over and over, all asking for the same thing: an introduction to a Saudi club president, a connection to an official at the Saudi Pro League, the phone number of someone, anyone, who might be able to help them stake their claim in soccer’s new gold rush. In the first week of June, Saudi Arabia’s soccer authorities and its sovereign wealth fund announced an audacious plan to transform the game in the kingdom: The Public Investment Fund, they announced, would take control of four of Saudi Arabia’s most prominent teams, and hundreds of millions of dollars would be made available to buy some of the game’s biggest stars. And in that moment, even before the first checks were cut, the Pro League became one of the most appealing destinations in the world.

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Persons: Jan Van Winckel’s, Van Winckel Organizations: United Arab, Saudi Pro League, Public Investment Fund, Saudi, Pro League Locations: United Arab Emirates, Saudi Arabia, Saudi