With consumers getting more selective on how and where they vacation, cruise lines are fighting for Americans' tourist budgets. Royal Caribbean thinks shortening trips and packing the days with activities and exclusive opportunities will keep customers hooked. "I think we are an experience-driven mindset," Royal Caribbean CEO Jason Liberty told CNBC's "Squawk on the Street" this week. This is the second cruise ship Royal Caribbean is bringing to market in the span of six months. "When we look at what our guests are doing when they're not with us, they're going to Orlando, they're going to Vegas, they're going to all-inclusive resorts," Liberty said.

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Persons: Jason Liberty, CNBC's, Liberty, they're, Morningstar, Jamie Katz, doesn't, Katz Organizations: Royal, Liberty, Disney Locations: Royal Caribbean, Orlando, Vegas