LeBron James is moving his trading card sponsorship to Fanatics Collectibles after more than 20 years with rival Upper Deck. Fanatics will kick off the deal by selling a unique Bowman brand card featuring a dual autograph of the National Basketball Association legend and his son Bronny. The multiyear deal will mean new inventory of signed James trading cards. It also shakes up the balance of power in the recently revived sports memorabilia and trading card industry. Fanatics Collectibles, under Michael Rubin's $31 billion sports platform company Fanatics, purchased Topps in 2022 for $500 million.

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Persons: LeBron James, Bronny, James, James hasn't, Mike Mahan, Michael Rubin's Organizations: Bowman, National Basketball Association, Topps