New York CNN —Johnson & Johnson is replacing its instantly recognizable logo that’s been in use for 135 years. Although it’s a big change, shoppers likely won’t notice it since the cursive logo will still be used on its consumer products, like Band-Aid and Tylenol. Johnson & Johnson recently split into two companies — one focused on medical devices and medications and the other on consumer health products, which operates under a brand called Kenvue. The name Kenvue reflects J&J’s desire for the new consumer company identity to take a backseat to well-known brands. Still, ditching the signature J&J logo marks an end of era since the company once stated that its “one of the longest-used company emblems in the world.” The new logo will roll out over time on J&J’s medical equipment and pharmaceutical products.

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Persons: New York CNN — Johnson, Johnson, James Wood Johnson, Kenvue Organizations: New, New York CNN, Unilever, Procter, Gamble Locations: New York