Within the span of seven years, Kopi Kenangan went from a local Indonesian coffee stall to a venture-backed unicorn coffee company.
"Instead of focusing on the sofa, or fast Wi-Fi, we're going to focus on a good, high quality cup of coffee," Tirtanata said.
This decision helped Kopi Kenangan scale to over 200 locations and 10 cities within the first two years of operations.
Taking a data-driven hyperlocal approach means that a Kopi Kenangan latte in Singapore will taste different from a latte in Indonesia.
This helped Kopi Kenangan more than triple its store count during the pandemic.
Persons:
Edward Tirtanata, Dunkin, Kopi Kenangan, Tirtanata, it's, Carroll, James Prananto, Kopi, Kenangan, Prananto
Organizations:
CNBC, Entrepreneur, Northeastern University, Lewis
Locations:
Indonesian, Southeast Asia, Jakarta, Boston, Indonesia, U.S, Singapore