The Opportunistic Trader ETF, trading under the ticker "WZRD," launched on Wednesday and quickly surpassed $15 million in assets. Benedict is a former hedge fund manager who later founded The Opportunistic Trader, an information and education service about his strategies. And he's not the only hedge fund veteran trying out products that are open to retail investors. The WZRD ETF won't be a buy and hold strategy common among ETFs, according to securities filings and the Opportunistic Trader team. Rise of active ETFs The rise of hedge-fund like ETFs is part of a broader trend toward more active funds.

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Persons: Larry Benedict, Jack Schwager, Benedict, Pershing, Bill Ackman, James Hickey, Hickey Organizations: Trader, SEC, Trust, Nvidia, JPMorgan Chase Locations: United States, WZRD