LinkedIn is taking aim at TikTok — and creators are intrigued. Meghana Dhar, a creator with 15,000 LinkedIn followers, said her LinkedIn "engagement has just exploded" since she started posting videos. Marketing strategist Caroline Giegerich found that her LinkedIn video posts reached three times as many people as her text posts did. A LinkedIn spokesperson said video posts — including videos shared from individual profiles and pages — get 1.4 times as much engagement on average as other posts on LinkedIn. Related storiesLinkedIn's do's and don'ts for videoSo, what makes a good LinkedIn video?

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Persons: —, Meghana Dhar, Melissa Hobley, Dhar, Caroline Giegerich, Jamé Jackson, Satya Nadella, Jackson, you've, I've, Avi Gandhi, Gandhi, Jahleane Dolne, Dolne Organizations: LinkedIn, Microsoft